Professional custom Step and Repeat banner printing company in NYC.industri designs print and build top quality & unique/oversize banners for large events.

Step and Repeat New York City

Event organizers use a step and repeat banner (sometimes called ‘step and repeat backdrop‘) to photograph the participants and ensure that sponsor logos are visible in every photo.
The phrase step and repeat refers to how the logo(s) sponsors is moved to the surface of the banner. Repeated banners must be large enough to provide a complete background for the photographed person. At Industri Designs, we recommend the use of cloth or vinyl mat as possible to minimize light from cameras.
This type of banner is sometimes referred to by industry experts as a “grip and grin” banner.

If you’re in New York and have an upcoming event, then a step, repeated background and a red carpet is a must for your event.
Whether you are planning a birthday, an anniversary, an awards ceremony, a movie premiere, a corporate party, a professional event, a red carpet event, etc., a red carpet background complements your event gives it a special shine and glamorous atmosphere

Step and Repeat NYC

To photograph the participants and guarantee that sponsor logos are visible in every picture, event organizers utilize a step and repeat banner (also known as a “step and repeat backdrop”).

The term “step and repeat” describes how the logo(s) sponsors are applied to the banner’s surface. Repeated banners must be big enough to cover the whole backdrop of the person being shot. To reduce the amount of light from cameras, we suggest using a cloth or vinyl mat.

Industry professionals often refer to this kind of banner as a “grip and grin” banner.

If you live in New York and have an upcoming event, a step and repeat backdrop is a must-have.

A red carpet backdrop compliments your event, giving it a particular shine and elegant ambiance, whether you’re organizing a birthday, an anniversary, an awards ceremony, a movie premiere, a business party, a professional event, a red carpet event, etc

What to look out for when buying a Step and Repeat Banner

When buying a step and repeat backdrop, you must pay attention to some important points and you have to make a decision on what to ensure the best performance of your step and repeat. If you have a bigger budget, you can also buy multiple rotation options, depending on the space available for the events you attend.

You get two choices for a step and repeat banner which is vinyl or fabric. Vinyl is the most common material that is used for printing. It is pretty inexpensive, but there are some major drawbacks. A vinyl step and repeat banner can give off a glare from camera flashes. So, manufacturers also offer a matte vinyl version which can resolve the issue but at a cost. Secondly, Vinyl step and repeat banners can crease and wrinkle with time, so care must be taken to install and maintain them. In case of a fabric banner, there is no issue of reflection. Also, some printing material is 100% wrinkle-free.

Ink is another factor for step and repeat backdrops as they are extremely reflective. White spaces in vinyl reduce glare. You can also opt for a grey one. If you require a colorful background, a fabric step and repeat backdrop will be a better choice than vinyl. Just make sure that you pick a color that clearly shows the subject or logo on the background. A step and repeat backdrop allow multiple people to be photographed simultaneously. It provides a great visual treat for entrance as well.

Step and Repeat Banner Size

The size also plays a vital role in selecting a step and repeat backdrop. The standard size is 8 feet with customized width as per your preference. A traditional step and repeat banner is 4 feet by 8 feet, which can fit in more spaces. The company’s logo should be printed in such a way that it is legible in the frame of the people being photographed. Usually, the logos are kept at 9 to 11 inches wide and 5 to 7 inches in height and printed in a repeating pattern across the full length of the backdrop. The standard height of a backdrop is 8′ and the width can be adjusted to your liking (the largest we can find is 16′, but there are really no limits). Another alternative to conventional sample is the 4’ x 8’ panel support printed with your company logo and information. This will go into more rooms, but unless you taking only close-up photos, you will see the edges of the backdrop.

Reasons to jump to a larger step and repeat banner:

  • You are less likely to see the edges of the background in the pictures
  • They allow simultaneous photographs of multiple people (or even groups) at once.
  • Give your event an impressive picture: think about the entry “wow” factor

Reasons to go for a small step and repeat banner:

  • Suitable for smaller rooms, eg. Behind your booth
  • They are more portable
  • They are cheaper

We often say that the best of both options is generally both, unless they are mutually exclusive. If you choose a panel layout for your repeats, you can combine two or more to form another step and repeat. If space is limited, you can configure only one panel.

The main consideration is that your logo is small enough to be legible in the frame, regardless of the number or size of the people photographed. This usually results in logos 9 to 11 cm wide and 5 to 7 cm high, arranged in a repetitive pattern along the entire length of the step and repeat backdrop.

The ink is much more reflective than white vinyl: the more blank you leave, the less you have to worry about glare. And in most cases, this white is not really white; professionals recommend that you request a lighter shade of gray to further reduce the brightness (do not worry, it always appears blank in the photos).

If you prefer a little color for the background, opt for the fabric: a large amount of ink will be reflected unrestrainedly on the vinyl. Regardless of the color you choose, be sure to choose one that allows you to divert your themes from the background.

Easy installation

The last thing to be struggling at an event is set up your step and repeat banner. When buying a backdrop, consider the ease of installation and the quality of the stand that will support it. Have you ever tried to create an IKEA file cabinet? This is not the kind of experience you want to live with every configuration and setup.


Most steps and repeats are well wrapped for storage, and if you get a case, it may be worth having extra money to keep your backdrop clean and wrinkle free. And can you carry it yourself or you need help? You will take this package around airports and convention centers, so be sure to do it yourself from point A to point B if you do not expect to receive help.

Benefits of having step and repeat banner for your event:

  • Your event will have that special “VIP” feeling of New York.
  • Guests will feel welcome and special.
  • Your guests will have something to do (important!)
  • The “red carpet” mentioned in your invitation will give you more RSVPs.
  • Your distinguished guests will feel at home.
  • Take photos of your guests during the event.
  • The participants will have a lot of fun to take their pictures!
  • Your logo will be shown in the background!
  • The logos of your sponsors will be shown in the background!
  • Your sponsors pay you to put them in the background.
  • All the photos that you post on social networks are an incredible brand and a strong presence for your company and your sponsors.

New York at night is a beautiful landscape to see. Tingling lights adorn the streets and bridges of this spectacular city. Bars, clubs, hotels and places combine with the charm of the city. Make sure your event meets the standards of “brightness” and “glamor” of New York with a dazzling entry on the red carpet.

Industri Designs NYC – Step and Repeat Banners

If you are wondering where you can get the best step and repeat in New York City, INDUSTRI DESIGNS NYC is your best bet. Not only are their personalized services renowned for best material and print quality, but also they offer a wide range of services for businesses of all types. Located at 175 Varick St, New York, Industri Designs NYC makes sure that you get your step and repeat banners on time.

Step and Repeat Infographic

Step and repeat


ALSO CHECK : Large Format Printing NYC

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