You’ve likely seen a number of step and repeat banners throughout your life, whether you recognize it or not. They’re spotted at practically every awards night — think red carpet backgrounds — and also trade shows and other events. When conference participants stand for a photo in front of a huge expanse of cloth, they’re more likely situated beside a step and repeat banner.
If you’ve visited an opening party, screening, runway show, charity gala, or any high-end event, you’ve definitely posed for photographs in front of a branded background. That background is called a step and repeat, and this is a terrific method to market a sponsor, company, or occasion.
Such banners are huge and tall, and they can be utilized to create a customized backdrop in a number of circumstances. They are easy to use and handle and give fantastic marketing possibilities. Step and repeat banners are powerful marketing strategies for many sorts of organizations.
Why Is It Called Step And Repeat?
On the subject of the term “step and repeat,” there appears to be significant controversy concerning its origins and meanings. Several people believe it relates to the actual action of one event visitor standing in front of a background and being shot and then repeating the procedure with the next person. Others are less certain. Depending on the source, step and repeat relate to the process of producing a picture for a background – especially the use of design tools to reproduce and space the picture throughout all of the frames. Both views are likely to be correct in this case.
What Are Step And Repeat Banners?
The majority of them are banners made of fabric or vinyl. In order to eliminate reflections from camera flashes, it is recommended that you use matte vinyl. After that, the banner is placed on a standing frame or is supported by poles. In order to accommodate lengthy red carpets, several step and repeats are arranged next to each other. Some are intended for one-time use only, but the majority can be reused several times provided they are properly preserved.
Step and repeat banners are completely recyclable and designed to be used for a variety of applications, allowing businesses to get more bang for their bucks. Using step and repeat backgrounds, manufacturers and organizations may make a strong visual statement with their corporate logos. As a result, brand familiarity increases, and important exposure can be achieved with relative ease.
Celebrity endorsement in the form of pictures of celebrities, leaders, and other prominent individuals standing next to your banner may be quite effective in gaining media attention. Banners with a step and repeat design provide your company with the optimal amount of exposure to attract new clients, whether they appear in classic media channels like the press or current media sources such as social media platforms.
Step and repeat banners are extremely simple to erect with the assistance of a step and repeat banner pole, which is among the essential qualities of this style of banner. These flags may be simply stepped up by a single individual without any difficulties. In order to make it easier to transport without adding bulk, the mechanical frame is constructed up of sliding telescopic poles. This results in them being extremely portable and simple to store. It is easy to modify the height of the banner on this stand since it is totally adjustable, making it ideal for a variety of different applications.
What Are The Benefits Of Step And Repeat Banners?
Recognition Of The Brand And Advertising
You may get your logo in front of more people by using a step and repeat banner. You can also create a circumstance where the logo is more likely to be shared across various social media networks. Additionally, it may be used as décor during your event to cover the venue with your brand’s colors and pictures.
Perhaps more crucially, a step and repeat banner allows people to take images, which are subsequently shared on social media platforms. It is possible for you and your sponsors to locate your logos in the backdrops of a large number of photographs posted on a number of different social. People enjoy bragging about their professional accomplishments, so any participation at conferences, trade exhibitions, and other such events is very certain to be recorded and posted online, giving you more marketing mileage than most other sorts of promotion.
Lifespan And Ease Of Use
You can easily transport step and repeat banners from event to event and store them without using up much room. They are also simple to erect and may be used for several occasions. The ease with which this assembly may be completed might be quite beneficial if your organization attends several events throughout the year. Additionally, the majority of the designs may be folded into a convenient carrying bag for transport.
Step and repeat banners, in addition to being convenient to use, may also be long-lasting. Consider all of the events that may take place during that time period when a banner could be useful. If you purchase from a reputable provider like SpeedPro, it can endure for years.
Superior Quality Images
The event images will be of superior quality if you combine your step and repeat banner with the services of a professional photographer and proper lighting. If you do this, it will enhance your professionalism and improve the possibility of people sharing or uploading their images on your page, particularly on corporate sites when business partners are attending a conference. It also makes your event feel more pleasant when you have professional-quality photographs taken at it.
Creating A Memorable Occasion
The step-and-repeat pattern on banners is a successful marketing tactic that varies from the contentious banners with vinyl letters that have been gaining attention recently. A strong drive to establish commercial contacts causes the patterns of optimism to break down. If you want to promote your business during an event in more ways than one, consider large format printing. Your chances of being featured increase the more you personalize your banner.